I explored a new product concept in my semester long project at CGU by conducting in-depth interviews with potential customers, a competitive analysis, and a concept evaluation. I performed a competitive experiment using high-fidelity mockups to identify areas for improvement and innovation in the music discovery and playlist curation space. View the presentation deck below.
Skills: Exploratory Interviews, Competitive Analysis, Concept Evaluation, Product Design, Quantitative Analysis, Qualitative Analysis, Figma, Mural, Google Sheets, R Studio
